01
Operations and new joiners
How do I raise a purchase order? Which courier for Abu Dhabi? What is the returns process? The questions that take a manager ten minutes each, twenty times a week.
An AI knowledge base for your company so staff stop asking the same five people.
Your team asks a question in English or Arabic. The assistant answers from your own procedures, price lists, contracts and policies, shows the page it used, and only shows each person what they are allowed to see.
FromAED 6,450
Time3 to 5 weeks
Answers fromYour documents only
LanguagesEnglish and Arabic
An AI knowledge base lets staff ask questions in plain language and get answers drawn only from your company documents, with a link to the source. It respects who can see what. Ours start at AED 6,450 and take 3 to 5 weeks; larger set-ups with several departments reach about AED 17,500, excluding 5% VAT.
Updated · Prices in AED, excluding 5% VAT
- Fixed price in writingScope and AED price agreed before work starts
- You own everythingStore, domain, code and accounts in your name
- 30-day fix windowBugs after launch are fixed at no charge
- Reply in one working dayFrom a senior person, not a form robot
The problem it solves
The knowledge is written down. Nobody can find it.
Most companies in the UAE already have the answers somewhere: an operations manual in a shared drive, a visa and leave policy in a PDF from 2023, supplier terms buried in email, a price list on someone's desktop. New staff ask the same questions in their first three months, and the answers come from whoever is senior and nearby. That person loses an hour a day, and the answer changes depending on who you ask. An AI knowledge base reads those documents and answers from them, in one consistent voice, at any hour. When a document is updated, the answer updates with it. When the answer is not written down anywhere, it says so, and that tells you which document to write next.
- Answers in plain English or Arabic, whichever the person typed
- Every answer links to the document and section it came from
- Says I could not find this rather than guessing
- Shows you the questions it could not answer, so you can fill the gaps
Who uses it
Four teams that get their hours back first
We start with one team and one set of documents. It is easier to test, and you see the value before paying for the rest.
02
Sales
Current price list, minimum order quantities, delivery lead times and which discount needs approval. Answered from the latest file, not last quarter's.
03
HR and admin
Leave rules, visa renewal steps, expense limits and the staff handbook, answered privately, so people ask what they would not ask a colleague.
04
Customer service
Agents get the right policy wording while the customer is still on the line, instead of putting them on hold to ask a supervisor.
Options
A shared drive, ChatGPT, or a knowledge base built on your files
Plenty of teams already paste documents into a public chatbot. It works until someone pastes a contract they should not have, or the bot answers from the internet instead of your policy.
| Shared drive and search | Public chatbot, files pasted in | AI knowledge base | |
|---|---|---|---|
| Finds the answer, not just the file | No | Yes | Yes |
| Answers only from your documents | Yes | Not reliably | Yes, and shows the source |
| Respects who can see what | Yes, by folder | No | Yes, by role or department |
| Stays current when a file changes | Yes | Only if someone re-pastes it | Yes, files re-read on a schedule |
| You can see what people asked | No | No | Yes, with unanswered questions flagged |
| Cost | Already paid | Per-seat subscription | From AED 6,450 plus model usage |
If your team is under ten people and the documents are not sensitive, a business plan on a mainstream chatbot with clear rules may be enough. We will say so on the call.
How it is built
What happens to your documents
The technical name is retrieval-augmented generation. In plain terms: we index your documents, find the passages that match each question, and give only those passages to the language model with an instruction to answer from them.
Sources we connect
- Google Drive and SharePoint folders
- PDF, Word and Excel files
- Notion or Confluence pages
- Your website and help centre
Access control
- Sign-in with your company Google or Microsoft account
- Folders mapped to departments
- Finance and HR documents kept to named roles
Answer rules
- Answer only from retrieved passages
- Show the source with every answer
- Refuse legal, medical or tax advice
- Hand off to a named owner per topic
Upkeep
- Files re-indexed nightly or on change
- Monthly report of unanswered questions
- Owner per document, so answers have someone responsible
Data and privacy
Where your documents go, in writing
Questions and the matching passages are sent to a model provider to produce an answer. We use providers whose business terms say your data is not used to train their models, we record those terms at the time of the build, and we send only the passages each question needs, not your whole drive. The index itself can sit in your own cloud account. If your sector has rules on where data is processed, for example healthcare or a free zone with its own data law such as DIFC or ADGM, tell us at the start and we will design around it. Confirm your obligations with your legal adviser; we configure, we do not give legal advice.
- Index hosted in your cloud account where possible
- Only matching passages sent per question
- Provider data terms checked and recorded
- Logs kept for a period you choose, then deleted
How we build it
Tested on your real questions before anyone relies on it
- Week 1
Pick the team and the documents
We choose one department, collect 40 to 60 real questions they get asked, and list the documents that should answer them. Gaps show up here.
- Week 1 to 2
Clean and connect
Duplicate and outdated files are removed or marked, folders are mapped to roles, and the index is built in your account.
- Week 2 to 3
Build and score
We run the question set and score every answer with your team: right, partly right, wrong, or should have refused.
- Week 3 to 4
Pilot
Ten to fifteen people use it for real work. We review every flagged answer and fix the document or the rule behind it.
- Week 4 to 5
Roll out and hand over
Wider access, a short guide for staff, and a named owner for each document set. Monthly review of unanswered questions follows.
When not to buy this
A knowledge base is the wrong spend if
01
The documents do not exist
It answers from what is written. If your processes live only in people's heads, write the top twenty first. We can help, but that is a different job.
02
Five people sit in one room
Asking across the desk is faster and free. The value starts when teams grow, shift or work across locations.
03
You want it to make decisions
It tells staff what the policy says. Approving the exception is still a manager's call. For tasks that act, see AI agents.
04
Documents contradict each other
It will find both versions. We flag conflicts during the clean-up, but someone has to decide which one is true.
Pricing
Priced by how many teams and sources
A fixed quote follows a 30-minute call and a look at your folders. Model usage is billed at cost by the provider; for a team of 30 asking a few questions a day it is usually a small monthly figure, and we estimate it before you commit.
One team
AED 6,450from
One department, one or two document sources.
- Up to about 500 documents
- Sign-in with Google or Microsoft
- Sources shown with every answer
- English and Arabic
- Pilot and one month of review
Several departments
AED 17,500typical
Role-based access across teams and sources.
- Several sources and departments
- Finance and HR access rules
- Hand-off to named owners per topic
- Usage and gap reports
- Slack, Teams or intranet access
Care from AED 395 a month covers re-indexing checks, rule changes and the monthly gap report. Prices exclude 5% VAT.
Who we are not for
When we are the wrong choice.
A fair view, so you do not pay for more than you need.
01
Your documents are out of date
The assistant answers only from what you give it. If the policies are wrong or missing, fix those first or it will repeat the mistakes.
02
A team of five
If everyone can ask the one person who knows, a shared folder with good search costs nothing and works fine.
03
You want it to answer customers
This is built for staff. For customer questions on your site or WhatsApp, see the AI assistant page.
Based in Dubai, working remotely
Zelqori is a Dubai-based ecommerce and performance marketing agency.
Zelqori builds ecommerce websites and runs performance marketing for premium brands across Dubai, the rest of the UAE, the GCC and globally. We are based in Dubai and work remotely by design: projects run on Gulf Standard Time over Google Meet, WhatsApp and a shared project channel, and we meet clients in Dubai by appointment.
- Based in DubaiDubai time (GST), replies within one working day
- Remote by designGoogle Meet and WhatsApp, meetings in Dubai by appointment
- Dubai, GCC, globalUAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and beyond
- One teamThe store, the ads and the tracking built by the same people
A store only sells when the right people see it. See our performance marketing →
Design studies
Work that shows how we think.
Stores and systems we designed and engineered to show how we approach a brief like yours.
Questions
Answers before you call.
Prices are in AED and exclude 5% VAT.
It is a private assistant for your staff that answers questions from your own documents, such as procedures, policies, price lists and contracts. It links to the source for every answer and only shows each person documents their role allows.
Ours start at AED 6,450 for one team and take 3 to 5 weeks. Set-ups across several departments with role-based access typically reach AED 17,500. Model usage is billed at cost by the provider, and prices exclude 5% VAT.
It is similar in idea. A custom GPT inside a chatbot subscription is fine for a small team with non-sensitive files. A built knowledge base adds sign-in, role-based access, automatic updates when files change, and a log of what people ask.
Yes. It can search Arabic and English documents and answer in the language of the question. Scanned Arabic PDFs need text recognition first, which we test on a sample before quoting.
Any language model can be wrong. We limit it to the passages it retrieves, require a source with each answer, make it say when it cannot find something, and score it on your real questions before launch.
We use providers whose business terms state that your data is not used for training, and record those terms at the time of the build. Confirm any sector rules with your legal adviser.
The AI assistant faces customers on your website or WhatsApp and answers from your catalogue and policies. The knowledge base faces staff and covers internal documents, with access rules by role.
Read next
Start a project
Send us the ten questions your team asks most
We will tell you which documents would answer them, what is missing, and what a knowledge base would cost.