A small senior studio in Dubai.
We are a Dubai-based studio for ecommerce, websites and automation, working with brands across Dubai, the GCC and globally. We build online stores and websites, run the ads that bring buyers to them, and build the software behind them. The people who scope your project are the people who build it, so nothing is lost between a sales conversation and the code.
Our commerce work covers Shopify and Shopify Plus, custom themes, WordPress and WooCommerce, with Arabic and English from the start and local payments such as Tabby, Tamara and Apple Pay. Our software work covers an ERP for UAE businesses, WhatsApp auto-reply, AI assistants and automation that replaces repeated manual work, usually Excel.
Our published prices sit at about half the typical Dubai agency rates quoted in our own cost guides. We keep them there by staying small and senior: no sales layer, no account-manager mark-up, a remote-first team, and components we have already built and tested on Shopify, WordPress and Next.js. A lower price does not mean fewer steps. Every project gets the same nine-step process, a fixed quote and a 30-day fix window.
We publish our prices, our process and our reasoning, including when we would tell you not to buy something. The six design studies on our work page show how we think through a brief, from a luxury leather store and a bilingual perfume house to an ERP for a trading company.
Everything is on the site.
Our prices, our methods and our advice are public. Read them before you call us.
How we work.
- 01
Senior people on the work
You talk to the people who design and build. We take fewer projects so that this stays true.
- 02
Say the price early
Prices start from a published figure in AED, and a fixed quote follows the discovery call. No surprises after the contract.
- 03
Fewer parts, each with a reason
We prefer native platform features to apps and plugins, because every addition has a cost in speed, security and upkeep.
- 04
You own what you pay for
Store, domain, code repository and accounts are in your name. Leaving us should be possible without a hostage negotiation.
- 05
Honest about limits
Nobody can guarantee a search ranking or a sales figure. We promise a clean build, a clear process and straight answers.
What every build must pass.
These are checked before launch, on every project, whatever the price tier.
- 01
A speed budget on every page
Before launch each template is tested on a mid-range phone against Google's Core Web Vitals: LCP under 2.5 seconds, INP under 200 ms and CLS under 0.1.
- 02
Accessible by default
We build to WCAG 2.2 AA: keyboard navigation, readable contrast, labelled forms and meaningful alt text.
- 03
Arabic that reads as Arabic
Right-to-left layouts with Arabic typography and a native reader's review. Never a machine-translated mirror of the English page.
- 04
Ready for search and AI answers
Clean HTML, structured data, sitemaps and fast pages, so Google and AI assistants can read, rank and cite what you publish.
- 05
UAE rules built in
5% VAT on invoices, readiness for FTA e-invoicing, and analytics that load only after consent, in line with the UAE data protection law.
- 06
Secure and documented
Accounts in your name with two-factor login, tested backups on care plans, and a written handover so another team could take over.
In writing, on every project.
The people.
Five roles on every project. Your project lead is named in your proposal, and you speak to them directly.
What we build with.
About working with us.
We follow nine steps from a discovery call to a care plan. You get a fixed quote, a staging site you can open at any time, and regular reviews. The process page lists what we do and what we need from you at each step.
You do. The store, domain, hosting accounts and code repository are set up in your name, or transferred to it at handover. We keep access only while we support you.
Shopify includes hosting in its subscription. For WordPress we recommend a managed host and set it up in your account. We can manage it under a care plan. You pay hosting directly to the provider.
Every build includes a 30-day fix window after launch. After that, a care plan from AED 395 a month covers updates, security, backups and small changes.
Yes. Arabic is designed as a full right-to-left layout, with its own typography and copy review, not a mirrored English page. We recommend a native reader reviews the final text.
A Shopify launch store takes 3 to 4 weeks, a custom theme 6 to 8, and Plus or headless builds 10 to 16. A WordPress business site takes 2 to 4. Speed depends mostly on how quickly content and approvals arrive.
Under AED 20,000: 50% at start and 50% at launch. Above that: 30% at start, 40% at a milestone and 30% at launch. Prices exclude 5% VAT.
Yes. We can build with your in-house developers or marketers, take over a theme, or hand over to your team with documentation.
No, and be wary of anyone who does. We build sites that are fast, crawlable and well structured, which makes ranking possible. Results depend on content, competition and promotion over time.
Yes. If a premium theme, WordPress or a spreadsheet fix is the better choice, we say so, even if the project is smaller.
Meet the team that builds it.
Book a call and talk to the people who will do the work.