01
Arabic and English
Replies in the customer's language, with right-to-left layout in the widget and Gulf-appropriate wording reviewed by a native speaker.
An AI assistant for your business in Dubai that knows your catalogue and your rules.
We build assistants that answer customers and staff from your own products, prices and policies, take defined actions, and stop when a person should take over.
Assistant fromAED 3,950
Taking actionsUp to AED 14,500
LanguagesArabic and English
ChannelsWebsite, WhatsApp, internal
An AI assistant for business answers questions from your own catalogue, policies and records, in Arabic and English, and passes difficult cases to your team. Assistants start at AED 3,950 and take 2 to 4 weeks. One that takes actions such as quotes and bookings can reach AED 14,500. Back-office AI agents start at AED 9,950. Prices exclude VAT.
Updated · Prices in AED, excluding 5% VAT
- Fixed price in writingScope and AED price agreed before work starts
- You own everythingStore, domain, code and accounts in your name
- 30-day fix windowBugs after launch are fixed at no charge
- Reply in one working dayFrom a senior person, not a form robot
What it is
An assistant that answers from your documents, not from the internet
In Dubai, customers write at all hours, in two languages, and expect an answer that matches the shelf and the price list. The assistant is given your product catalogue, price lists, delivery terms, return policy and FAQs, and is instructed to answer only from them. When the answer is not in your material, it says so and offers a person. That is the difference between a useful assistant and a confident guesser. It also means your answers stay consistent across the website, WhatsApp and your staff, because they all draw on one source.
- Answers grounded in your catalogue and policy documents
- Links to the product or page it used
- Declines questions outside your business
- Logs every conversation for your review
Chatbot, assistant, agent
Three different things sold under one name
Knowing which you need is most of the decision. Vendors use the words interchangeably, so a quote for an AI agent can describe anything from a menu to a system that moves money. Ask what it can read, what it can change, and who approves the change.
| Rule-based chatbot | AI assistant | AI agent | |
|---|---|---|---|
| How it works | Fixed menus and keywords | Understands free text, answers from your content | Plans steps and uses tools in your systems |
| Handles unexpected questions | Poorly | Well, within your content | Well, within its permissions |
| Can change data | No | Only through defined actions | Yes, within approval rules |
| Risk to manage | Dead ends | Wrong or invented answers | Wrong actions |
| Typical use | Opening hours, simple menu | Product, policy and order questions | Reconciling, chasing, drafting, routing |
| Our price | WhatsApp assistant from AED 1,450 | From AED 3,950, up to AED 14,500 when it takes actions | From AED 9,950 per task |
Many businesses need the cheapest option that works. If a menu solves your volume, we will recommend the WhatsApp assistant first.
Guardrails
What keeps it honest
These are design choices we make and test, not promises that a language model never errs.
Grounding
- Answers only from supplied content
- Source shown with each answer
- Fallback: I do not know, here is a person
Boundaries
- No pricing outside the price list
- No legal, medical or financial advice
- Refund and discount limits set by you
Actions
- Whitelisted actions only
- Approval step for anything with money
- Every action logged and reversible where possible
Review
- Conversation log and flagged answers
- Weekly review in the first month
- Content updates without a developer
Hand-off
A person is always one step away
The assistant passes the conversation to your team when a customer asks for a human, sounds upset, mentions a refund or a legal matter, or when it fails to resolve the question twice. Hand-off is tested as carefully as answers are. The agent receives the transcript and the data the assistant already collected, so the customer does not repeat themselves.
- Hand-off to a shared inbox, email or your helpdesk
- Honest out-of-hours message with an expected reply time
- Customer can type a human at any point
Languages and channels
Where it lives, and how it speaks
02
Website widget
A chat panel on your Shopify or WordPress site that can show product cards and links.
03WhatsApp
The same assistant on your Business API number, using approved templates where required.
04
Internal assistant
Staff ask about stock, order status or policy in plain language, with role-based access.
Privacy and data
Know where your customers' data goes
An assistant processes customer messages, and often a name, phone number or order. We document what is sent to the model provider, what is stored, and for how long, and we send only the fields the task needs. UAE data protection law, including the federal personal data law and rules that apply to your sector, may affect where data can be processed. Confirm your obligations with your legal adviser, and we will configure around them.
- Minimal data sent to the model provider
- Retention period you set, with deletion on request
- Provider terms on training use checked and recorded
- Hosting region discussed during scoping
How we build it
Tested on your real questions before it meets a customer
- Week 1
Collect the questions
We gather real chats, emails and call notes, group them, and choose what the assistant should answer, do and refuse.
- Week 1 to 2
Prepare the knowledge
Catalogue, policies and FAQs are cleaned and structured so each fact has one source of truth.
- Week 2 to 3
Build and evaluate
We build the assistant and run it against a test set of your questions, scoring answers with your team.
- Week 3 to 4
Pilot
A limited launch on one channel, with every conversation reviewed and corrections fed back.
- Week 4 on
Full launch and review
Wider rollout, monthly review of failures, and updates as products and policies change.
Who we are not for
When an AI assistant is the wrong spend.
Cheaper options are often enough.
01
A short menu would do
If a few fixed questions cover most of your messages, the WhatsApp assistant from AED 1,450 is the right buy.
02
No written catalogue or policies
The assistant answers from your documents. If they do not exist yet, write them first.
03
Wanting it to replace your team
It removes repeated questions. A person still handles anything unusual, upset or high value.
04
Medical, legal or financial advice
It should not give advice in regulated areas. Confirm the rules with the relevant authority.
Pricing
Priced by what the assistant is allowed to do
A read-only assistant is simpler and cheaper than one that changes records. We give a fixed price once we have seen your questions and systems, and it covers the pilot and the first month of review.
AI assistant
AED 3,950from
Answers and acts inside your systems.
- Catalogue and policy knowledge base
- Quotes, bookings or order lookups
- Website and WhatsApp
- Guardrails, logs, hand-off
- Arabic and English
- Review period after launch
Back-office AI agents
AED 9,950from
Agents that do multi-step internal work. See AI agent development.
- Document and invoice processing
- Payment chasing and reconciliation drafts
- Approval workflow with audit trail
- Integration with your ERP or books
- Role-based access
Model usage is billed at cost by the provider and depends on volume. A simpler WhatsApp assistant starts at AED 1,450. Prices exclude 5% VAT.
Based in Dubai, working remotely
Zelqori is a Dubai-based ecommerce and performance marketing agency.
Zelqori builds ecommerce websites and runs performance marketing for premium brands across Dubai, the rest of the UAE, the GCC and globally. We are based in Dubai and work remotely by design: projects run on Gulf Standard Time over Google Meet, WhatsApp and a shared project channel, and we meet clients in Dubai by appointment.
- Based in DubaiDubai time (GST), replies within one working day
- Remote by designGoogle Meet and WhatsApp, meetings in Dubai by appointment
- Dubai, GCC, globalUAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and beyond
- One teamThe store, the ads and the tracking built by the same people
A store only sells when the right people see it. See our performance marketing →
Design studies
Work that shows how we think.
Stores and systems we designed and engineered to show how we approach a brief like yours.
Questions
Answers before you call.
Prices are in AED and exclude 5% VAT.
An AI assistant starts at AED 3,950 and takes 2 to 4 weeks. One that takes defined actions, such as quotes or bookings, can reach AED 14,500. A simpler WhatsApp assistant starts at AED 1,450. AI agents for back-office work start at AED 9,950. Model usage is billed at cost, and prices exclude 5% VAT.
A chatbot follows fixed menus and keywords. An assistant understands free text and answers from your own content. An agent goes further and carries out multi-step tasks in your systems, within permissions and approval rules you define.
Any language model can be wrong. We reduce the risk by limiting answers to your content, showing sources, refusing out-of-scope questions, and testing it against a set of your real questions before launch. We then review the logs with you.
Yes. It replies in Arabic or English depending on the customer, with right-to-left layout in the widget. A native speaker reviews the Arabic wording against your brand voice before launch.
Messages go to the model provider to produce a reply. We send only what the task needs, document what is stored and for how long, and check the provider's terms on data use. Confirm UAE legal requirements with your adviser.
We can let it prepare a payment link or draft a refund, but anything involving money goes through an approval step by default. You decide the limits.
A basic assistant takes 2 to 4 weeks. One that takes actions and connects to several systems takes longer, including a pilot. The time depends mostly on how clean your catalogue and policy documents are.
It removes repeated questions so your team can handle the cases that need judgement and warmth. We design it to hand over early rather than to hold on to a conversation it cannot resolve.
Read next
How much does an AI chatbot cost in the UAE? The five costs nobody lists together→An AI chatbot for your UAE website: what it can and cannot answer→WhatsApp auto-reply for business: Business app, API, templates and hand-off→Is it safe to put company data into ChatGPT? A practical guide for UAE businesses→
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We will test what an assistant can answer from your material, what it should hand to a person, and what it would cost.