01
Operations and ERP
Orders, stock, purchasing and VAT invoices in one system, with reports your accountant trusts.
A software development company in Dubai that builds around how you already work.
Off-the-shelf software makes you change your process to fit it. Custom software fits the process you have, connects the tools you already pay for and removes the spreadsheet in the middle.
FromAED 14,500
First version6 to 14 weeks
You ownCode and data
SupportMonthly plans
Custom software development in Dubai with us starts at AED 14,500, excluding 5% VAT, for an internal tool such as an approvals system or a quote builder. An operations system for orders, stock and invoices starts at AED 29,500. Multi-branch platforms start at AED 75,000 and are delivered in phases. A first version usually takes 6 to 14 weeks.
Updated · Prices in AED, excluding 5% VAT
- Fixed price in writingScope and AED price agreed before work starts
- You own everythingStore, domain, code and accounts in your name
- 30-day fix windowBugs after launch are fixed at no charge
- Reply in one working dayFrom a senior person, not a form robot
When custom software makes sense
Build only what the market cannot sell you
Most businesses should buy software first: accounting, email, a CRM. Custom software earns its cost when your process is the advantage and no product fits it without workarounds, or when five tools and a spreadsheet are doing one job badly. We start every project by checking whether an existing product would do. If it would, we say so and help you set it up instead.
- Your team re-types the same data into several systems
- A spreadsheet has become the real system of record
- Customers or dealers need a portal you cannot buy
- A SaaS tool forces a process that costs you sales
What we build
Software UAE businesses ask us for
02
Internal tools
Approvals, job tracking, field service, HR requests and quote builders that replace forms and email chains.
03
Customer and dealer portals
Log-ins where clients see orders, statements, documents and price lists, in Arabic and English.
04
Integrations
Your accounting, e-commerce, WhatsApp and CRM tools passing data to each other automatically.
05
AI features
Document reading, assistants and agents added to software you already have, with approvals on anything risky.
06
E-invoicing ready
Structured invoice data prepared for the UAE e-invoicing rules through an accredited provider.
Buy, adapt or build
The honest comparison
| Off-the-shelf SaaS | SaaS plus customisation (Odoo, Zoho) | Custom software | |
|---|---|---|---|
| Start cost | Lowest | Medium | Highest |
| Monthly cost | Per user, rises with team | Licences plus partner support | Hosting and a care plan |
| Fits your process | You adapt to it | Mostly | Exactly |
| Time to start | Days | Weeks | 6 to 14 weeks |
| Ownership | Vendor | Vendor platform | You own the code |
| Best when | Your process is standard | Mostly standard, a few gaps | Your process is the advantage |
We implement Odoo and Zoho connections too, so this advice is not tied to selling a build.
Process
From workshop to working software
We ship a usable first version early, then add to it. No year-long silent builds.
- Weeks 1 to 2
Discovery
We map how work flows today, who touches it and where it breaks, then agree the first version and a fixed price.
- Week 2
Prototype
Clickable screens of the main tasks, tested by the people who will use them.
- Weeks 3 to 12
Build in two-week cycles
Working features on a staging system every cycle, with your feedback shaping the next one.
- Go-live
Data and training
Data moved from your spreadsheets or old system, staff trained, and both systems run side by side for a short period.
- After
Care and next phase
A monthly plan for fixes and small changes, and a roadmap for the next features.
Technology
Boring technology, on purpose
Common, well-documented tools, so your software outlives any one developer.
Applications
- Next.js and React
- Node.js and TypeScript
- PostgreSQL
- Role-based access
Integrations
- REST APIs and webhooks
- Zoho, Odoo, QuickBooks, Xero
- Shopify and WooCommerce
- WhatsApp Business API
AI
- OpenAI and Claude APIs
- Document extraction
- Approval queues
- Audit logs
Hosting
- AWS or Azure UAE regions when data must stay local
- Daily backups
- Monitoring and alerts
- Staging and production
Who we are not for
When we are the wrong software company.
01
Budgets under AED 12,500 for custom work
A well-configured SaaS tool or an automation project will do more for that money.
02
Native mobile games and heavy 3D
We build business software and web apps, not games.
03
Hourly staff augmentation
We take responsibility for an outcome at a fixed price, not for filling seats.
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No one to own the project
Custom software needs a decision-maker on your side every week.
Pricing
Fixed scope, fixed price, excluding 5% VAT
Paid in stages: 30% at start, 40% at mid-point, 30% at go-live.
Internal tool
AED 14,500
One process, done properly.
- Approvals, quotes or job tracking
- Up to 3 user roles
- One integration
- 6 to 8 weeks
Operations system
AED 29,500
Orders, stock and invoices.
- Replaces core spreadsheets
- VAT invoices and reports
- WhatsApp or e-commerce link
- 10 to 14 weeks
Multi-branch platform
AED 75,000+
Several branches or companies.
- Consolidated reporting
- Portals for customers or dealers
- Phased delivery
- Quoted after discovery
Discovery for larger projects from AED 2,450, credited in full to the build. Care plans are quoted with the build.
Based in Dubai, working remotely
Zelqori is a Dubai-based ecommerce and performance marketing agency.
Zelqori builds ecommerce websites and runs performance marketing for premium brands across Dubai, the rest of the UAE, the GCC and globally. We are based in Dubai and work remotely by design: projects run on Gulf Standard Time over Google Meet, WhatsApp and a shared project channel, and we meet clients in Dubai by appointment.
- Based in DubaiDubai time (GST), replies within one working day
- Remote by designGoogle Meet and WhatsApp, meetings in Dubai by appointment
- Dubai, GCC, globalUAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and beyond
- One teamThe store, the ads and the tracking built by the same people
A store only sells when the right people see it. See our performance marketing →
Design studies
Work that shows how we think.
Stores and systems we designed and engineered to show how we approach a brief like yours.
Questions
Answers before you call.
Prices are in AED and exclude 5% VAT.
With us, an internal tool starts at AED 14,500, an operations system at AED 29,500 and multi-branch platforms at AED 75,000, excluding 5% VAT. The price depends on users, integrations and how much data must be moved.
A useful first version usually takes 6 to 14 weeks. Larger platforms are delivered in phases, so your team uses part of the system while the next part is built.
Often, yes. If your process is close to standard, an existing product configured well is cheaper. Custom software makes sense when the workarounds cost more than building. We will tell you which side you are on after discovery.
You do. The code repository, hosting accounts and database are in your name. We sign over intellectual property on final payment.
Yes. We can host in UAE cloud regions when your sector or customers require it.
A monthly care plan covers hosting, security updates, backups, fixes and a set amount of change work. You can also take the documentation and support it in-house.
Yes. We add document reading, assistants and agents to existing systems through their APIs, with approvals and logs for anything that changes data.
Read next
Start a project
Describe the process that hurts
Tell us what your team does today and where it breaks. We reply with whether to buy, adapt or build, and a price range.