01
Order to invoice
A paid Shopify order creates the invoice in your books, with VAT at 5%.
Business automation in Dubai that ends the copy-paste.
We audit how work moves through your company, then automate the repeated steps between your store, books, WhatsApp and spreadsheets. Up to ten automations, one fixed price.
PackageFrom AED 3,950
IncludesUp to 10 automations
Starts withA process audit
ConnectsShopify, Zoho Books, WhatsApp, sheets
Business automation replaces repeated manual steps, such as copying orders into Excel or chasing approvals, with workflows that run on their own. Our package covers a process audit and up to 10 automations across tools like Shopify, Zoho Books, WhatsApp and Google Sheets from AED 3,950. Prices exclude VAT.
Updated · Prices in AED, excluding 5% VAT
- Fixed price in writingScope and AED price agreed before work starts
- You own everythingStore, domain, code and accounts in your name
- 30-day fix windowBugs after launch are fixed at no charge
- Reply in one working dayFrom a senior person, not a form robot
Where time goes
The work nobody put in a job description
Someone downloads orders from the store, pastes them into a sheet, types the totals into the accounting package, then messages the customer. It takes twenty minutes, happens forty times a week, and breaks when that person is on leave. Those handoffs are what we find and remove. A Dubai trading company or online store typically has a dozen of them, spread across the sales, accounts and warehouse teams, and each one is small enough that nobody has ever budgeted to fix it. Together they cost weeks every year and are the usual source of wrong stock counts and late invoices.
- Orders re-keyed between systems
- Invoices and payments matched by eye
- Approvals chased over WhatsApp and email
- Weekly reports assembled by hand
Method
Audit first, then automate what pays back
We do not start by building. We measure the work, then rank it. Many tasks that feel painful turn out to be rare, and a few quiet ones turn out to eat a day every week. The audit is how you tell the difference before spending anything on a build.
- Week 1
Process audit
We shadow the team, collect the spreadsheets and list every repeated task with how often it runs and how long it takes.
- Week 1
Ranked shortlist
You get a plan of up to ten automations ordered by time saved against effort, and a fixed price before any build.
- Week 2 to 4
Build and test
Each automation is built, tested on real records in a safe copy, and shown to the person who does the task today.
- Week 4 to 5
Switch on and monitor
We go live one automation at a time, with alerts when something fails and a log you can read.
- Ongoing
Handover
A short document for each workflow, so you know what it does and who to call.
Connections
Works across the tools you already pay for
Most of the tools Dubai businesses use expose an API or a standard integration, which is what makes this work without replacing anything. We connect software through its public APIs and standard integrations. We are an independent studio and do not claim partnership with any of these vendors.
Selling
- Shopify orders, customers, inventory
- WooCommerce orders
- Marketplace exports
Accounting
- Zoho Books invoices and payments
- Spreadsheet exports for your accountant
Messaging
- WhatsApp Business API templates
- Email notifications
Data
- Google Sheets and Excel files
- Shared drives and forms
- Dashboards for management
Typical automations
Ten things we are often asked to automate
02
Stock alerts
A message to purchasing when an item falls below its reorder level.
03
Customer updates
Dispatch and delivery messages sent on WhatsApp from order status.
04
Approvals
Discounts, purchase orders and expenses routed to the right manager with a one-tap decision, and logged.
05
Payment chasing
Overdue invoices flagged, and polite reminders drafted for you to approve.
06
Management dashboard
Sales, stock and receivables refreshed daily from source systems.
Options
Automation, an ERP, or both
Automation links the tools you have. An ERP replaces them with one system. Which one you need depends on how tangled things are. If your store, books and messaging tools each work well and only the gaps between them hurt, start with automation. If the real record of stock and orders lives in a spreadsheet, automating around it only hides the problem.
| Automation package | Operations system | Multi-branch ERP | |
|---|---|---|---|
| Starting price | AED 3,950 | AED 29,500 | AED 75,000+ |
| Best when | Tools are fine, handoffs are manual | Spreadsheets are the system | Several branches or entities |
| Keeps your current software | Yes | Partly | Replaces most of it |
| Time to value | 2 to 5 weeks | 8 to 14 weeks | Phased by branch |
| Risk | Low, one workflow at a time | Medium, data migration | Higher, wider change |
Many clients start with automation, then move to a system once the audit shows how much sits in spreadsheets.
Control
Approvals and an audit trail on everything
Automation without control is how a wrong discount reaches a customer. Anything involving money or a customer message can require a human approval first, and each run is logged: what triggered it, what changed, and who approved it. Permissions follow your org chart, so a junior member of the sales team cannot approve their own discount, and the owner can see every exception in one list at the end of the day.
- Approval steps by amount, customer or product
- Failure alerts to a named person
- Run history you can search and export
- Retry of failed items instead of silent loss
- Credentials kept out of spreadsheets and chats
Before and after
What changes for each team
01
Sales
Orders arrive in one place already checked for stock and customer details, with no re-keying.
02
Accounts
Invoices appear in the books on payment, and unmatched items are listed rather than hunted for.
03
Operations
Stock and dispatch updates move on their own, and exceptions reach one named person.
04
Owner
A daily dashboard and an approvals queue replace the end-of-week spreadsheet and the chasing.
Pricing
Fixed price after the audit
The package price covers up to ten automations of ordinary complexity. If the audit finds something larger, such as a custom approval chain across branches, we quote it separately and tell you before building.
Business automation
AED 3,950from, up to 10 automations
Audit, build, test and handover.
- Process audit and ranked plan
- Up to 10 automations
- Connections across your tools
- Approvals and alerts
- Management dashboard
- Handover documents
Operations system
AED 29,500from
When the spreadsheet should become the system.
- Orders, stock, purchasing, invoices
- WPS payroll export
- Roles and audit log
- Data migration
Third-party subscriptions, such as your accounting or messaging provider, are paid by you at cost. Prices exclude 5% VAT.
Who we are not for
When we are the wrong choice.
A fair view, so you do not pay for more than you need.
01
A task you do once a month
If it takes an hour a month, automating it will not pay back. Keep it manual or use a ready-made Zapier template.
02
The process changes every week
Automate a process once it is settled. If the steps keep moving, map them first; the process audit is part of our package.
03
You need one system for everything
Ten automations link tools you already have. If orders, stock and invoices all need to live in one place, see ERP software.
Based in Dubai, working remotely
Zelqori is a Dubai-based ecommerce and performance marketing agency.
Zelqori builds ecommerce websites and runs performance marketing for premium brands across Dubai, the rest of the UAE, the GCC and globally. We are based in Dubai and work remotely by design: projects run on Gulf Standard Time over Google Meet, WhatsApp and a shared project channel, and we meet clients in Dubai by appointment.
- Based in DubaiDubai time (GST), replies within one working day
- Remote by designGoogle Meet and WhatsApp, meetings in Dubai by appointment
- Dubai, GCC, globalUAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and beyond
- One teamThe store, the ads and the tracking built by the same people
A store only sells when the right people see it. See our performance marketing →
Design studies
Work that shows how we think.
Stores and systems we designed and engineered to show how we approach a brief like yours.
Questions
Answers before you call.
Prices are in AED and exclude 5% VAT.
Our package starts at AED 3,950 and covers a process audit and up to 10 automations. The final fixed price is set after the audit, based on how many connections are involved. Prices exclude 5% VAT, and tool subscriptions are billed at cost.
Anything repetitive that follows rules: moving orders between systems, creating invoices, sending status messages, flagging low stock, routing approvals and refreshing reports. Work that needs judgement stays with your people.
Yes, through their public APIs and standard integrations. We are an independent studio and do not claim to be a partner of those vendors. We also work with WhatsApp Business API, Google Sheets and Excel files.
Sometimes. If the spreadsheet is only moving data between tools, automation removes it. If it is the system of record for orders and stock, an operations system from AED 29,500 is the better answer.
The audit takes about a week. Most packages go live within two to five weeks after that, one automation at a time, so your team is never stuck waiting for everything.
A failure alerts a named person with the record involved, and the run log shows what happened. Failed items wait to be retried rather than disappearing.
Automation connects the tools you already use. An ERP replaces them with one system. If your problem is handoffs between sound tools, automation is faster and cheaper. If the spreadsheet itself is the system, you need the operations system.
Access to the tools involved, a person who knows how the work is done today, and a few hours for the audit. We handle keys and permissions with you and ask for the minimum access needed.
Read next
Start a project
Tell us which task you would delete tomorrow
Describe the most tedious step in your week. We will say whether it can be automated, how, and what it would cost.